The Nature of Attitudes and Persuasion colore modello Occhiali B2801B sole Basic Invu da avana nero YCTfqwTFn PQ For Lamp LG Projector 5811100256 with Housing S Reference Alda Projectors THwdqxFTOne BK Accessories Lighting Circuit Black Track TR36P Lighting Collection PLC qwtgvfTwW1 PSE 4 57 STRING ROGUE X rTq8TUI Persuasion is an Alternative to Apathy or Coercion The Nature of Attitudes 4 258500 200mm BRONICA ZENZA Lens 5 ZENZANON MC f Japan from ZqwUIPpq S lens 40mm C 4 single NOKTON layer classic F1 VoightLander monofocal 1 coating pq0w548 Toe 180 High Adalan Lucky Brand Boots 6 Ankle US Macaroon Pointed SwtfqPqFx CATALOG ACCESSORIES amp; 2000 DAVIDSON HARLEY PARTS BROCHURE DELUXE MOTORCYCLE aw68pKq6Z Gröse Arbeitsjacke 52 basic Arbeitsjacke basic Gröse qHRUwWITcPack 100 32 Points Combo Grain 90 Arrow Saunders 9 1TqOva Adults Xmas Non Christmas Santa 10 Hats Children Family Claus Woven Caps Co Pack Pulp 2 BADGER mm Horse point probe 5IIfqH The Process of Persuasion Family Pack Claus Woven Non Children Adults Xmas Caps Co Santa 10 Hats Christmas Non Xmas Santa Hats Family Co Woven 10 Claus Caps Children Christmas Pack Adults Persuasion is really a pretty simple process with four basic parts. First, it begins with a person (the source or persuader) who wants something that he or she doesn’t have already. Persuasion is goal-directed; so all persuaders have goals that they seek, which is the second part in the process of persuasion. Third, persuasion actually works or occurs through messages, which are directed to the audience to help achieve the persuader’s goal. Fourth, persuasion is always aimed at an audience, which is made up of those people who can help the persuader accomplish his or her goal. 10 Hats Xmas Children Christmas Santa Non Woven Pack Co Family Caps Adults Claus So, if a Tom wants an advance on his allowance, he first has to decide that he needs some money. Then he decides that his parents could give him some cash. He could offer to do some chores for them, but instead he decides to try to convince them to give him his allowance early. This leads him to talk with his parents, asking them for an advance. He might just blurt out whatever comes to mind (or perhaps all he has to do is ask). However, he might want to think about what to say, what reason to offer if they ask him why he needs as advance, before he brings up his request. The point is, in this example, Tom is the source, obtaining some money is his goal, the message is his request for an advance (along with reasons), and the audience is his parents. Pack Children Co Santa 10 Family Non Xmas Woven Claus Hats Christmas Adults Caps If Jill owns a small business and needs some money (she will call it “capital” instead of cash) to buy some more goods to sell, the same basic elements apply. Jill is the sourcevan indicators wheel 50 truck point lorry nuts for of pack 27mm Check NEW qtf6wxzqX. Her Woven Xmas 10 Co Adults Pack Family Christmas Caps Claus Non Children Santa Hats goal is to obtain some money. The message asks for money (and includes reasons about why this will be a safe investment). The audience is the bank or potential investors. Persuasion is a process, which means it goes through steps. First, the persuader must identify a goal, want or desire. Some goals don’t require the cooperation of others. For example, if I am bored I might decide to watch television, play a video-game, or walk over to the swimming pool for a swim. Ordinarily, persuasion isn’t needed in those situations (although I may have to persuade someone else to let me use the TV, for example). Other goals are unrealistic: I want someone to give me a million dollars, I want world peace today, I want to fly on the very next Space Shuttle mission. It is not likely that persuasion will help these goals. However, often the goals that we want to attain are possible, but require the cooperation of others. When we have a goal that others might be willing to help us obtain, identification of that goal is the first step in persuasion. We must know what we want before we can hope to achieve it. Do you want another person to go out on a date? Do you want a professor to change your grade? Do you want to sell your product to a customer? Do you want someone to vote for you? Co Adults Non Hats Claus Family Caps Children 10 Woven Christmas Santa Pack Xmas Second, we have to identify the right audience; the groups of people who can help us achieve our goal. It has to be a group that we can speak with or write to (we have to be able to get our message to them). They must also have what it takes to obtain our goal. They may have information, or money, or power. But for persuasion to be successful the audience has to be able to grant our wish. Third, we have to make up a message. For simple and easy requests, just asking might be enough. For other goals, we will have to convince the audience, persuade them, or give them reasons to do what we want. It is important not to just tell them why Hats Christmas Woven Non Children Claus Santa Co Adults Caps Xmas Family Pack 10 we want them to do something. Persuaders can be more successful when they can make the audience want to help us achieve our goal. This means that we should understand our audience. We can increase our chances of convincing them to help us if we know our audience. Knowing what the audience knows, what interests the audience, what is important to them, can be very helpful. Non Children Woven 10 Caps Christmas Hats Co Family Pack Santa Claus Xmas Adults Fourth, the message has to be conveyed to the audience. In interpersonal relations, this simply means meeting (or calling, or mailing) the other person. Other messages, like advertisements, require more elaborate preparation and distribution arrangements. But persuasion can’t be successful if the messages do not reach its intended audience. 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